Marketing

A Few Quick (Humble) Thoughts on Sales:

The picture at the bottom of this post is of a screenshot I took during a back and forth with my Insurance Nerds friend Bobbie Shrivastav, MBA, PMP discussing sales on Twitter.

(PS: #InsurTechTwitter is pretty great!)

You don't owe anybody anything if you think you're interacting with a bot. If somebody's putting an ask on you without you initiating interest, don't feel too bad about letting it go.

Sales at it's finest is problem-solving, and lazy sales is spamming. In my humble opinion, good salespeople listen, provide value, and don't try and sell ketchup popsicles to people wearing white gloves. They do the hard work of finding people who like ketchup popsicles.

(They should've researched if there was a ketchup popsicle market first, but that's another rant.)

The best salespeople I know chase the right opportunities, listen, dive deep, find a pain point, and help resolve it. Then they provide additional value to seal the deal. I am leaning in this field every day, it's a never-ending craft to develop.

Sales pic.jpg